Lime Crime has built a magical universe of fashion-forward beauty products that focus on self-expression, empowerment, and whimsy. Now, having been recently acquired by Tengram Capital Partners, that universe is about to expand.
Founded in 2008 by Doe Deere and Mark Dumbelton, they are known for their vibrant uses of color, innovative products, and cute packaging. They have single-handedly redefined beauty standards worldwide, storming the industry with their unique rainbow-themed hair and makeup products. All their products such as Diamond Crushers lip toppers and Unicorn Hair are available online only. They have an international following with customers in Los Angeles, London and Singapore. They are in high demand from retailers like Bloomingdales and Ulta.com, and more recently FeelUnique and Selfridges in the United Kingdom.
For its part, Tengram Capital Partners is a heavy-weight private equity firm that focuses on strongly recognizable retail brands. Some of their current investments include Differential Brands Group, Luciano Barbera, Sequential Brands Group, ReVive, Algenist, This Works, and others. With them, they bring a strong background in consumer investing and expertise on how to unlock brand potential, as well as deep industry insight that will expand Lime Crime’s horizons.
Upper management got an infusion of fresh, strong leadership when Stacy Panagakis joined the company as Chief Executive Officer on June 18. She brings with her a background of success in scaling beauty brands. Previously she was at Sephora and served more recently as the General Manager of Fresh, the North American affiliate of the Global Fresh brand. Ms. Panagakis works alongside Chief Creative Officer Sasha Valentine who has been with the company for eight years. Co-founder Doe Deere has joined the Board of Directors and has stepped away from the day-to-day operations.
Lime Crime’s unique vision and positive message will continue inspiring unicorns and push beauty boundaries under this new leadership. They have 100% vegan and cruelty-free formulas, high-performance beauty products and 4.4 million followers worldwide on an all-digital platform. With its cult-like following behind them, they have their sights set to go over the rainbow and beyond.