Beauty Trendsetters Lime Crime Aquired by Tengram Capital Partners

Lime Crime has built a magical universe of fashion-forward beauty products that focus on self-expression, empowerment, and whimsy. Now, having been recently acquired by Tengram Capital Partners, that universe is about to expand.

Founded in 2008 by Doe Deere and Mark Dumbelton, they are known for their vibrant uses of color, innovative products, and cute packaging. They have single-handedly redefined beauty standards worldwide, storming the industry with their unique rainbow-themed hair and makeup products. All their products such as Diamond Crushers lip toppers and Unicorn Hair are available online only. They have an international following with customers in Los Angeles, London and Singapore. They are in high demand from retailers like Bloomingdales and Ulta.com, and more recently FeelUnique and Selfridges in the United Kingdom.

For its part, Tengram Capital Partners is a heavy-weight private equity firm that focuses on strongly recognizable retail brands. Some of their current investments include Differential Brands Group, Luciano Barbera, Sequential Brands Group, ReVive, Algenist, This Works, and others. With them, they bring a strong background in consumer investing and expertise on how to unlock brand potential, as well as deep industry insight that will expand Lime Crime’s horizons.

Upper management got an infusion of fresh, strong leadership when Stacy Panagakis joined the company as Chief Executive Officer on June 18. She brings with her a background of success in scaling beauty brands. Previously she was at Sephora and served more recently as the General Manager of Fresh, the North American affiliate of the Global Fresh brand. Ms. Panagakis works alongside Chief Creative Officer Sasha Valentine who has been with the company for eight years. Co-founder Doe Deere has joined the Board of Directors and has stepped away from the day-to-day operations.

Lime Crime’s unique vision and positive message will continue inspiring unicorns and push beauty boundaries under this new leadership. They have 100% vegan and cruelty-free formulas, high-performance beauty products and 4.4 million followers worldwide on an all-digital platform. With its cult-like following behind them, they have their sights set to go over the rainbow and beyond.

Overview of Fabletics Current Success In-Stores, Online and Via Amazon

The widespread success of the Fabletics brand clothing, endorsed by actress Kate Hudson, is nothing short of amazing. The popular activewear for women coordinated outfits have won over many women across America that want top-quality clothes at prices that they can easily afford. With a neat membership VIP deal, Fabletics customers can opt in to receive two garments per month at a greatly reduced price. These monthly clothing deals are sent online to the customer’s Fabletics email address. Customers have a few days to check that month’s selections to see if they are desired. If a customer wants them, a one-click easy order process will have the items shipped on their way for customers to enjoy.

 

Kate has often commented jokingly that while she almost made it to famous with her acting career, she is now fabulous doing this new career of marketing and overseeing many business decisions on the elite athleisure brand that has people talking. Kate is heavily involved in the design, construction and other processes with her Fabletics label. Her unwavering insistence that all of the manufacturing details be up to her high and exacting standards has gained the brand a loyal customer following that now trusts that the brand will always deliver on its promises.

 

Last November, Fabletics announced a new business strategy that has the brand being sold on the riveting and highly popular Amazon marketing site. Kate and other top Fabletics representatives hope to dramatically increase their overall sales by this ingenious move. Many ladies get online to shop Amazon’s vast selections in women’s clothing brands. Fabletics is reaching out to hopefully captivate a new online shopping audience that is currently unfamiliar with this winning athletic wear. So far, Fabletics is counting the business move a success, and Fabletics sales via Amazon are on the rise.

 

Many ladies adore Fabletics for its wide and absolutely gorgeous color options, finer materials, chic fashion styles and extreme comfort factor that all Fabletics fashions have. Customers are given a fantastic and easy choice to uncover their perfect clothes shopping recommendations by filling in a short Lifestyle Quiz. The revealing answers ultimately shock the customers by the remarkable truths that they convey. Kate urges every new, old or just browsing shoppers to find out which delightful Fabletics styles, shades, patterns and garment cuts are truly right for their unique figures, sizes, coloring and customer preferred daily activity level.

Fabletics Greatness

With a revenue of well over $235 million, since its establishment in July of 2013, Kate Hudson’s Fabletics company has become a juggernaut in the very competitive fitness industry. Growing at a rapid pace, Fabletics has increased its revenue yearly by 30% to 35% with no signs of slowing down. In addition, with its headquarters located in El Segundo, California, Fabletics has not only grown to provide fashionable fitness gear locally but, in its short four-year start as a fitness company, has grown nationally with plans to grow on a global scale. With stores from Woodland Hills, California all the way to Tampa, Florida, Fabltics plans to open around 100 more stores in the next five years or so.

 

Needless to say, Fabletics is on its way up, if it is not already a leading company in the fitness industry. Also, Fabletics would not be where it is today if it were not for Kate Hudson and brilliant ways and, has been the main reason for Fabletics’ tremendous success. Over the short years as a company, Kate has led the way for Fabletics to receive tons of appreciation and recognition throughout the nation. With that said, to further understand how Kate Hudson and Fabletics have managed to gain the notoriety that they have in a relatively short time span, let’s recap articles by

the Huffington Post and Forbes on how Fabletics has managed to leverage the power of the people, and, how Kate Hudson has gone from almost famous To Fabletics Greatness respectively.

 

Fabletics the Crowd

In an article in the Huffington Post on Kate Hudson’s Fabletics Company, the article overall explains how Fabletics is leading the way on how companies should capitalize on consumer purchases. Without getting too technical on how it works, simply put, what customers buy is directly a result of the power of the crowd. Put in other words, people are looking towards online reviews and similar sources to determine what is right for them to buy, and, it is companies like Fabletics who are taking advantage of this fact and are capitalizing by taking their companies to those sources. It is one of the main reasons why Fabletics has millions of paying customers. As one can clearly see, it is tactics such as this one that Fabletics is continuing to grow.

 

Fabletics Greatness

In an article by Forbes also appropriately titled “Kate Hudson: From ‘Almost Famous’ To Fabletics Greatness” it goes on to explain the list of great accomplishments Kate Hudson and her company have achieved and are continuing to receive. For example, among many awards, Kate Hudson has also managed to win the athleisure brand as the best fitness brand around. That holds tons of prestige and brings respect as well. In addition, the article goes on to explain how despite receiving negative press as well, even from fellow celebrities, Kate has stayed committed to her company as a result, is why her company’s worth is well in the millions and rapidly growing.

 

Sources:

1.) https://www.huffingtonpost.com/entry/why-successful-brands-like-fabletics-leverage-the-power_us_5984e8fae4b00833d1de27f8

2.) https://www.fabletics.com/

3.) https://www.forbes.com/sites/tomward/2017/06/06/kate-hudson-from-almost-famous-to-fabletics-greatness/#3155bbb860e5

4.) https://en.wikipedia.org/wiki/Fabletics

5.) https://www.facebook.com/Fabletics/

6.) https://www.trustpilot.com/review/fabletics.com

7.) http://www.businessinsider.com/cmo-of-kate-hudsons-athleisure-brand-fabletics-on-retail-industry-2016-10

8.) https://talkaboutdevelopment.org/kate-hudsons-fabletics-the-athleisure-brand-that-keeps-winning/

9.) http://www.dailymail.co.uk/femail/article-3253569/Kate-Hudson-s-activewear-brand-Fabletics-slated-customers-claim-scammed-deceptive-ads.html

10.) https://en.wikipedia.org/wiki/Kate_Hudson

A Startup Business Lesson from Doe Deere: Find a Passion First

On June 5, 2017, Phillypurge.com published an article written by Joe Williams. The story focused on two subjects. One was the beneficial relationship between identifying one’s passions and starting a business.

 

Mr. Williams proposed that starting a new business is a challenging venture under the best circumstances; however, it becomes a little easier when one begins with a product, service, or idea one believes in wholly. His suggestion about marrying passion and business is not a new one. Many entrepreneurial experts have given the same advice to countless people looking to start their journey toward success.

 

Joe cautions that not every passion translates into a viable business opportunity and explains the other criteria to consider before moving ahead. He talks about the need for a detailed and well thought out and written plan of activities to keep each step organized during the startup process. He also points out that entrepreneurs must recognize that hard work, determination, and a willingness to struggle at first are critical to eventual success.

 

As a real-life example to provide support for his thesis, Joe introduces his readers to Doe Deere who transformed a unique personal makeup and fashion preference into a thriving enterprise named Lime Crime. She began by following her passion for the type of makeup products she wanted but couldn’t find on the market. After creating her products, she discovered scores of people who shared her passion.

 

A Russian transplant to New York as a young woman, she carved out a niche almost by accident. Doe’s ideas were as outside the traditional box of cosmetics as was possible. When she discovered what she wanted was unavailable she set out to create it.

 

Her style focused on vivid and wild colors ignored by the mainstream. After creating these products, she found many like-minded people also excited by the concept. Eventually through word of mouth and the use of social media Miss Deere developed a significant following and in 2004 she registered an account on eBay under the lime crime label.

 

Fast forward to 2008, the official launch of the Lime Crime Company, and Doe was off and running as the CEO of a growing enterprise. During this same period, her fans and admirers gave her the now famous nickname, the Unicorn Queen.

 

Read https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine to learn more.

Fabletics vs. Amazon

Fabletics is an awesome clothing company for women that are looking for athletic gear. This is the type of company that is flirting in a wonderful way because there’s so much social media promotion about it. Kate Hudson is one of the co-founders, and she has done an excellent job of recruiting other celebrities that are fans of her brand. She has a supermodel friend by the name of Chrissy Teigen that has stated that this will be the only athletic clothing that she uses for working out. This is a powerful statement to make, and it reaches a number of different women. Chrissy Teigen is the wife of John Legend, so music fans that are following Chrissy and John will learn about Fabletics even if they were not intentionally looking to hear anything about athletic clothing. This is the power of social media, and Kate Hudson is well aware that this may be exactly what she needs to compete with Amazon.

 

This Amazon websites is where everything appears to be sold through some vendors. So many things are being sold on this website. It can be difficult to even find something on this website of bountiful products. That is the reason that so many people are going to try Fabletics instead of Amazon. It has become the website that has been associated with nothing but athletic clothing.

 

Fabletics is heading down the same road in terms of valuation, and Kate Hudson is one of the main reasons for this. She has proven that she has the skills and the passion to take Fabletics to a wide range of consumers even if it means putting her acting career on hold. Fabletics is the company that has managed to reach a whole new crowd of consumers quickly.

 

There are a ton of companies out there that are selling athletic clothing. It is obvious that Kate Hudson has a lot of competition. She is making it possible for people to buy clothes that are fashionable. That is the difference between her workout gear and the clothes that are sold by other companies. This is a company that is going to be around for a while if Kate Hudson has anything to say about it. She has been able to bring forth a lot of line of clothes that was different from everything else. Fabletics changed the game, and Amazon must catch up.