A Startup Business Lesson from Doe Deere: Find a Passion First

On June 5, 2017, Phillypurge.com published an article written by Joe Williams. The story focused on two subjects. One was the beneficial relationship between identifying one’s passions and starting a business.

 

Mr. Williams proposed that starting a new business is a challenging venture under the best circumstances; however, it becomes a little easier when one begins with a product, service, or idea one believes in wholly. His suggestion about marrying passion and business is not a new one. Many entrepreneurial experts have given the same advice to countless people looking to start their journey toward success.

 

Joe cautions that not every passion translates into a viable business opportunity and explains the other criteria to consider before moving ahead. He talks about the need for a detailed and well thought out and written plan of activities to keep each step organized during the startup process. He also points out that entrepreneurs must recognize that hard work, determination, and a willingness to struggle at first are critical to eventual success.

 

As a real-life example to provide support for his thesis, Joe introduces his readers to Doe Deere who transformed a unique personal makeup and fashion preference into a thriving enterprise named Lime Crime. She began by following her passion for the type of makeup products she wanted but couldn’t find on the market. After creating her products, she discovered scores of people who shared her passion.

 

A Russian transplant to New York as a young woman, she carved out a niche almost by accident. Doe’s ideas were as outside the traditional box of cosmetics as was possible. When she discovered what she wanted was unavailable she set out to create it.

 

Her style focused on vivid and wild colors ignored by the mainstream. After creating these products, she found many like-minded people also excited by the concept. Eventually through word of mouth and the use of social media Miss Deere developed a significant following and in 2004 she registered an account on eBay under the lime crime label.

 

Fast forward to 2008, the official launch of the Lime Crime Company, and Doe was off and running as the CEO of a growing enterprise. During this same period, her fans and admirers gave her the now famous nickname, the Unicorn Queen.

 

Read https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine to learn more.

Fabletics vs. Amazon

Fabletics is an awesome clothing company for women that are looking for athletic gear. This is the type of company that is flirting in a wonderful way because there’s so much social media promotion about it. Kate Hudson is one of the co-founders, and she has done an excellent job of recruiting other celebrities that are fans of her brand. She has a supermodel friend by the name of Chrissy Teigen that has stated that this will be the only athletic clothing that she uses for working out. This is a powerful statement to make, and it reaches a number of different women. Chrissy Teigen is the wife of John Legend, so music fans that are following Chrissy and John will learn about Fabletics even if they were not intentionally looking to hear anything about athletic clothing. This is the power of social media, and Kate Hudson is well aware that this may be exactly what she needs to compete with Amazon.

 

This Amazon websites is where everything appears to be sold through some vendors. So many things are being sold on this website. It can be difficult to even find something on this website of bountiful products. That is the reason that so many people are going to try Fabletics instead of Amazon. It has become the website that has been associated with nothing but athletic clothing.

 

Fabletics is heading down the same road in terms of valuation, and Kate Hudson is one of the main reasons for this. She has proven that she has the skills and the passion to take Fabletics to a wide range of consumers even if it means putting her acting career on hold. Fabletics is the company that has managed to reach a whole new crowd of consumers quickly.

 

There are a ton of companies out there that are selling athletic clothing. It is obvious that Kate Hudson has a lot of competition. She is making it possible for people to buy clothes that are fashionable. That is the difference between her workout gear and the clothes that are sold by other companies. This is a company that is going to be around for a while if Kate Hudson has anything to say about it. She has been able to bring forth a lot of line of clothes that was different from everything else. Fabletics changed the game, and Amazon must catch up.