How Carlos Alberto De Oliveira Andrade’s CAOA is shaping the Brazilian Auto Industry

Carlos Alberto De Oliveira Andrade was named the Executive of the Year for the 2019 Car of the Year award. This award was conferred by Brazil’s Autoesporte. Carlos Alberto De Oliveira Andrade is the founder of the Brazilian car manufacturer and marketer CAOA. Dr. Carlos started his career in the auto industry back in 1979. It happened that he had ordered a Ford Laundau in Paraiba. The dealership went bankrupt before Carlos Alberto De Oliveira Andrade had the chance to pick his car.

As compensation for his missed car, the dealership offered Carlos Alberto De Oliveira Andrade a managerial position. Out of working at the dealership, he saw the opportunity to start his own company, CAOA. Six years later, the medical doctor turned business guru became the largest dealer of Ford car brand in Brazil. A few years later, CAOA became Renault’s official importer in Brazil. Later, he was later named representative Brazil’s representative of Hyundai and built an industrial unit for the same in Goiás. In 2012, he was named Hyundai’s “Distributor of the Year”.

Apart from being the founder of CAOA, Carlos Alberto De Oliveira Andrade is also the conglomerate’s chairman of the Board of Directors. Last year, CAOA spent more than $60 million to purchase a 51% stake in Chery making it the largest shareholder of this Chine car company in Brazil. The acquisition of the company and its plant in Jacarei, Sao Paulo is an indication of its intent to aggressively expand its operations and launch new models.

CAOA is currently the bestseller of Chery’s Tiggo2. The Tiggo line is expected to bring in more additions. For instance, the sales of Tiggo 5X and Arrizo 5 is expected to start soon and their production will be done in Brazil. The two brand models are a manifestation of style, mechanics, and equipment that will debut a 1.5 turbo engine in CAOA’s Chery line.

In addition to the two models, CAOA has confirmed that in the near future it will start the manufacturing of Tiggo 7 model. It will also launch Tiggo 8 model marking the production of its first SUV for 7 people in the market. The simultaneous introduction of two models in the market is a testimony to Chery CAOA in the Brazilian auto market.

CAOA’s best year as the Brazilian car importer was in 2011 which was characterized by the sale of 89053 units. The year also saw the company produce its largest number of cars and trucks at 38635 units.

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