EOS Lip Balm is first and foremost a game changer in the market place of lip balm. Just when you thought no one could take a simple commercial item and improve it with next level ideas, a product comes along and tells you it’s most certainly possible to build a better mousetrap. You just need some brilliant thinkers with vision expanding effortlessly in their grey matter and add some well played marketing strategies. The result in this case is exciting lip balm putting the competition in a most admittedly boring light and the innovative players behind the scenes are Jonathan Teller and Sanjiv Mehra. For them, it’s all about the egg.
Ok, well, it’s not all about the egg. A great deal of it has to do with coloring and design meant to attract the eye with flair and appeal, but the magic inside is what really matters. With EOS Lip Balm, the appeal doesn’t end with the packaging. Offering bold and enticing flavors like Strawberry Sorbet and Honey Apple, EOS doesn’t need to apologize to the competition for messing up the curve. They just succeeded in making a better product. The lesson learned? Don’t be lazy when you think your regular product is fine just the way it is.
Regular won’t cut it with the likes of Jonathan Teller and Sanjiv Mehra in the game. These two strategists took one look at the market world of lip balm and recognized immediately that a solid eighty percent of consumers were women. Men may like their cosmetics strictly utilitarian, but women using the product on a more frequent basis are clearly receptive to something bringing a little more pizazz. EOS Lip Balm brings just that to the table at a minor cost increase compared to the much more basic balms on the market. One could hardly complain when the life of one of these remarkable lip soothers and softeners lasts months as compared to other ones on the market.
And besides, you have to admit the egg just looks cooler.