The Egg That Changed Hatched EOS Lip Balm

EOS Lip Balm is first and foremost a game changer in the market place of lip balm. Just when you thought no one could take a simple commercial item and improve it with next level ideas, a product comes along and tells you it’s most certainly possible to build a better mousetrap. You just need some brilliant thinkers with vision expanding effortlessly in their grey matter and add some well played marketing strategies. The result in this case is exciting lip balm putting the competition in a most admittedly boring light and the innovative players behind the scenes are Jonathan Teller and Sanjiv Mehra. For them, it’s all about the egg.

Ok, well, it’s not all about the egg. A great deal of it has to do with coloring and design meant to attract the eye with flair and appeal, but the magic inside is what really matters. With EOS Lip Balm, the appeal doesn’t end with the packaging. Offering bold and enticing flavors like Strawberry Sorbet and Honey Apple, EOS doesn’t need to apologize to the competition for messing up the curve. They just succeeded in making a better product. The lesson learned? Don’t be lazy when you think your regular product is fine just the way it is.

Regular won’t cut it with the likes of Jonathan Teller and Sanjiv Mehra in the game. These two strategists took one look at the market world of lip balm and recognized immediately that a solid eighty percent of consumers were women. Men may like their cosmetics strictly utilitarian, but women using the product on a more frequent basis are clearly receptive to something bringing a little more pizazz. EOS Lip Balm brings just that to the table at a minor cost increase compared to the much more basic balms on the market. One could hardly complain when the life of one of these remarkable lip soothers and softeners lasts months as compared to other ones on the market.

And besides, you have to admit the egg just looks cooler.

The investment power of Fortress Investment Group

Fortress Investment Group has in-depth expertise of its industries of interest such as private equity, credit private equity, credit hedge funds and permanent credit vehicles. The private equity holds $3 billion worth in assets, permanent capital vehicles is worth $7.5 billion, credit private equity has $17.9 billion worth of assets while the credit hedge fund has $8 billion in assets. The permanent capital vehicle investment plan includes natural resources, real estate and intellectual property.

The investment group has several highly qualified professionals who have specialized education on particular investment niches. Wesley R. Edens of New heads the New York branch as co-founder and co-CEO, Randal A. Nardone acts as principal and co-founder while Peter L. Briger, Jr is the principal and co-CEO of the San Francisco office. The firm has spread out their assets in various firms, learning institutions and persons across the world.

Fortress focuses on refining its investment tools to provide excellent strategic and operational benefits. They calculate the value of every investment’s package in pricing, ownership of assets, project financing and the management of every assets. They have a keen understanding of mergers and acquisitions with various firms. Currently, Fortress has more than 1800 investors in private equity and a total asset worth of $43 billion.

Fortress began operating in 1998 and launched its first investment plan in 1999. It began operating in real estate in the Toronto and New York markets. A few years later, the co-founders introduced hedge funds and debt securities. Between the years 1999 and 2006, Fortress Investment Group recorded a growth of 40 percent in private equity.

This success was not without a few hurdles and threats of running out of business. The group soon learnt the importance of extending their business into what they termed Fortress Investment Fund IV, III,II and I. They later added Long Dated Value Funds, Drawbridge Special Opportunities Fund, Fortress Brookdale Investment Fund and Fortress Partners Fund.

Most recently, the founders of Fortress Investment Group sold the company to SoftBank at an estimated value of $3.3 billion. The Fortress management officials stated that whilst speculators expressed their concern on the interaction between SoftBank’s newest asset, Vision and Fortress, business would continue to operate smoothly. Both firms explained that while they both work under SoftBank, they will not merge their interactions to eliminate complications. Fortress Investment Group added that they intend to continue providing alternative investments and employment of their large number of staff for smooth operations.