A Startup Business Lesson from Doe Deere: Find a Passion First

On June 5, 2017, Phillypurge.com published an article written by Joe Williams. The story focused on two subjects. One was the beneficial relationship between identifying one’s passions and starting a business.

 

Mr. Williams proposed that starting a new business is a challenging venture under the best circumstances; however, it becomes a little easier when one begins with a product, service, or idea one believes in wholly. His suggestion about marrying passion and business is not a new one. Many entrepreneurial experts have given the same advice to countless people looking to start their journey toward success.

 

Joe cautions that not every passion translates into a viable business opportunity and explains the other criteria to consider before moving ahead. He talks about the need for a detailed and well thought out and written plan of activities to keep each step organized during the startup process. He also points out that entrepreneurs must recognize that hard work, determination, and a willingness to struggle at first are critical to eventual success.

 

As a real-life example to provide support for his thesis, Joe introduces his readers to Doe Deere who transformed a unique personal makeup and fashion preference into a thriving enterprise named Lime Crime. She began by following her passion for the type of makeup products she wanted but couldn’t find on the market. After creating her products, she discovered scores of people who shared her passion.

 

A Russian transplant to New York as a young woman, she carved out a niche almost by accident. Doe’s ideas were as outside the traditional box of cosmetics as was possible. When she discovered what she wanted was unavailable she set out to create it.

 

Her style focused on vivid and wild colors ignored by the mainstream. After creating these products, she found many like-minded people also excited by the concept. Eventually through word of mouth and the use of social media Miss Deere developed a significant following and in 2004 she registered an account on eBay under the lime crime label.

 

Fast forward to 2008, the official launch of the Lime Crime Company, and Doe was off and running as the CEO of a growing enterprise. During this same period, her fans and admirers gave her the now famous nickname, the Unicorn Queen.

 

Read https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine to learn more.

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