Lip Balm Made For Women

We love lip balm because it provides health and shine to our lips. Our lips are sensitive and should be cared for. EOS is a brand that has not been in the market for that long. EOS lip balm has still managed to become very successful. The reason is because they kept in mind the desire women have to care for their lips. Chapstick has provided a lip balm to meet the necessity that people have to care for their lips. However, they were focused broadly on both men and women. Chapstick used to be the most popular lip balm until women found EOS. All other lip balms attempted to be like Chapstick. EOS took the step to become unique and it now gains the benefits for that. In an exclusive interview with Fast Company, the creators of EOS shared many things about what made them successful.

EOS is now a $250 million company. It is the second bestselling lip balm in the U.S. according to Kline firm. In one week EOS gains $1 million dollars in sales. Their secret to success seems simple but it is very practical. The main strategy used for the success of EOS products was to continuously create products and focus on distributing them. During the beginning stages that was the main focus of their company. This caused many women to ask the question what is this new round lip balm when I’m shopping on Amazon or even Well? Now that EOS has created and distributed many products they want people to know more about them.

The idea to create a lip balm for women he states was because of the demand in the market for it. When he and Jonathan Teller along with Craig Dubitsky thought of the idea there was nothing unique about lip balms. That is why they decided to make a lip balm specifically made for women. Most women like colorful soft items. For that reason, many women find the round colorful soft EOS lip balm enjoyable to use. They also made the lip balm economical so that many women could purchase it. In the end, Mehra, Teller, and Dubitsky made a lip balm that connected emotionally with women.

How To Find The Perfect Event Planner

No matter how organized you are and how many connections you have, throwing a large event can leave you feeling drained, stressed and overwhelmed. That’s where event planners come in. These professionals have the expertise and experience required in order to execute the perfect event on your terms.


In order to find the right event planner, there are some important things you need to do first. Before you start looking up event planners in NYC, figure out what you will be requiring from them. Do you just need a day-of coordinator? Or, will you be requiring an event planning company that comes with event services as well?


In addition to coordinating all the little things, this company provides a multitude of services that will turn your event into a success.


After you have determined what type of planner you need, it’s time to determine the objective of your event and some general details. Is this event commemorating something special? Is this event going to be a fundraiser? Will it be held in the evening or during the daytime? Do you have an estimate of how many guests will be in attendance? When you hire an event planner, you need to have all these answers in mind so that they can get to work.


Next, you need to develop a basic idea of a budget. Without knowing your budget, your event planner won’t be able to assist you in making any decisions.


Before researching event planning companies in NYC, ask around. Maybe your cousin who just got married worked with a stellar event planner. Or, perhaps that catering hall down the street has someone who they can recommend.


Before settling on one planner, interview three. Be upfront and tell them exactly what you’ll require from them. Get a feel for their personalities. If the chemistry isn’t right, there’s a chance that your event will be a disaster.


You and your event planner need to be in touch regularly to ensure that they can translate your vision and bring your dream to life.

Find them in NYC: 420 West 14th St., Ste. 2NE New York, NY 10014