We love lip balm because it provides health and shine to our lips. Our lips are sensitive and should be cared for. EOS is a brand that has not been in the market for that long. EOS lip balm has still managed to become very successful. The reason is because they kept in mind the desire women have to care for their lips. Chapstick has provided a lip balm to meet the necessity that people have to care for their lips. However, they were focused broadly on both men and women. Chapstick used to be the most popular lip balm until women found EOS. All other lip balms attempted to be like Chapstick. EOS took the step to become unique and it now gains the benefits for that. In an exclusive interview with Fast Company, the creators of EOS shared many things about what made them successful.
EOS is now a $250 million company. It is the second bestselling lip balm in the U.S. according to Kline firm. The success was fast and large in quantity. In one week EOS gains $1 million dollars in sales. Their secret to success seems simple but it is very practical. The main strategy used for the success of EOS products was to continuously create products and focus on distributing them. During the beginning stages that was the main focus of their company. This caused many women to ask the question what is this new round lip balm when I’m shopping on Amazon or even Well? Now that EOS has created and distributed many products they want people to know more about them.
Mehra began his career in consumer packaged goods such as PepsiCo which means he had plenty of experience in the business. The idea to create a lip balm for women he states was because of the demand in the market for it. When he and Jonathan Teller along with Craig Dubitsky thought of the idea there was nothing unique about lip balms. That is why they decided to make a lip balm specifically made for women. Most women like colorful soft items. For that reason, many women find the round colorful soft EOS lip balm enjoyable to use. They also made the lip balm economical so that many women could purchase it. In the end, Mehra, Teller, and Dubitsky made a lip balm that connected emotionally with women.